Introducing SS26 Campaign: Everyday Scenes
For our Spring Summer campaign, we collaborated with photographer and filmmaker Sammy King to reimagine the Lili Curia approach to the theatre of the everyday.
The lookbook, shot by King against a blue velvet curtain under the spotlight, sees the arrival of two new silhouettes - the Sylvie Ballet Flat and the Faye Sandal - as the full cast embodies their unique characters.
Pictured above — The Dita Sandal, the Astrid Mule and Petra Platform Sandal
Shot in studio in East London, we built three distinct sets each with their own energy and expectations. Here we brought our concept to life, one where shoes take centre stage and personal style makes its presence felt.
The film moves through three scenes: a baby shower, a poolside, a library. The camera holds low. The main character enters, dressed entirely for herself. She always does. Footsteps, small pauses, sidelong glances.
The Astrid Kitten Heel — a witchy pointed mule with chunky silver buckles — steps into a pastel room full of forced smiles. The Dita Stiletto crosses blue tiles in scarlet Italian nappa, in a world of its own. In the library, the Petra Platform and Uma Clog lead the scene.
Loud footsteps in quiet rooms. Scarlet against blue tiles. Black among the pastels. Together, the campaign film and lookbook showcase how familiar spaces become small stages the moment an entrance is made.
