The Floral Salon - A Limited Series
Lili Curia presents the latest chapter in its Limited Series, a collection of small capsule releases built around distinctive materials, produced in limited quantities, and shaped by the character of the fabric itself.
This capsule is built around a recycled floral chiné jacquard, used to reinterpret a series of signature Lili Curia silhouettes. Its softly faded floral motif carries the feeling of antique upholstery, heirloom textiles and old drawing rooms — romantic, decorative and softened by time. There is also a playful historical reference in Marie Antoinette, who famously surrounded herself with floral chiné in both dress and interiors. That spirit of ornament, softness and domestic romance runs quietly through the collection, reimagined in a way that feels charming, playful and entirely wearable.
The Floral Salon as worn by the Voegele-Downing family
The recycled jacquard adds another subtle layer to the story — an existing material transformed into something new, while still carrying a sense of history, texture and character. As with all Limited Series capsules, the material itself becomes the starting point, shaping the mood, design and spirit of the collection.
That feeling comes to life in the campaign, styled as a family portrait. Three sisters and their mother, strikingly alike in their shared features and copper curls, are gathered around a reupholstered chaise longue, each wearing a different floral style. From soft ballet silhouettes and sweet heels to refined sneakers and chunky platforms, the capsule reflects the different moods and personalities that sit at the heart of Lili Curia, distinct in character, yet connected by the same floral jacquard.
