Privacy Policy

Lili Privacy Policy

Effective Date: 16 June 2025
Website: www.lilicuria.com
Brand: Lili Curia
Company: Overland Brands Limited
Contact Email: privacy@lilicuria.com

At Lili Curia, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under data protection laws, including the UK GDPR, EU GDPR, and the Data Protection Act 2018.

1. Who We Are

This website is operated by Overland Brands Limited, a company registered in England and Wales (Company No. 16324232).
Our registered address is:
1 Lawfords Wharf, Lyme Street, Camden, London, NW1 0SF

2. What Personal Data We Collect

When you use our website or place an order, we may collect the following personal information:

Identity data – Name, title
Contact data – Email address, billing and shipping addresses, phone number
Order data – Purchase history, payment status (we don’t store full payment details)
Marketing data – Email preferences, product interests
Technical data – IP address, browser type, device information, location (approximate)
Usage data – How you navigate and interact with our website (via cookies or similar tools)

We only collect data that is necessary to deliver our services or that you voluntarily provide.

3. How We Use Your Data

We use your personal data for the following purposes:

To process and deliver your orders
To manage your customer account or contact you about your purchase
To respond to enquiries or support requests
To improve our website experience and product offerings
To send marketing emails (only if you opt in)
To comply with legal obligations (e.g., fraud prevention, tax records)

We will only use your data where we have a lawful basis, such as fulfilling a contract, complying with a legal obligation, or with your consent.

4. Sharing Your Information

We do not sell your personal data.

We may share it with trusted third parties, but only for the purposes listed above. These may include:

Payment processors (e.g., Shopify Payments, Stripe)
Delivery partners (e.g., Royal Mail, DHL)
Email and marketing platforms (e.g., Klaviyo)
IT service providers or analytics tools (e.g., Google Analytics)
Legal or regulatory authorities, if required by law

All third parties are required to handle your data securely and lawfully.

5. Marketing Preferences

You can sign up for marketing emails (such as product updates, offers, or newsletters) — but only with your explicit consent.

You can unsubscribe at any time by:

Clicking the unsubscribe link in any marketing email
Contacting us at privacy@lilicuria.com

We will respect your preferences and stop sending marketing communications promptly.

6. Cookies and Tracking

We use cookies and similar technologies to:

Improve your browsing experience
Track usage patterns
Support essential website functionality (e.g., shopping cart)
Show personalised ads or content (if consented)

You can manage cookie preferences via your browser settings. For more information, please read our Cookie Policy.

7. How We Store & Protect Your Data

We take reasonable technical and organisational steps to protect your data from loss, misuse, or unauthorised access. Your data is stored on secure servers, and we work only with partners that meet data protection standards.

We retain your personal data only for as long as necessary:

To fulfil the purposes outlined above
To comply with legal obligations (e.g., tax and accounting laws)
Or until you request deletion (see below)

8. Your Rights (UK & EU Residents)

You have the right to:

Access – Request a copy of the personal data we hold about you
Rectification – Ask us to correct inaccurate or incomplete data
Erasure – Ask us to delete your personal data (where lawful)
Restrict Processing – Temporarily limit how we use your data
Data Portability – Receive your data in a portable format
Object – Withdraw consent or object to certain uses (e.g., marketing)

To exercise any of these rights, please contact us at privacy@lilicuria.com.
We may require proof of identity before responding to your request.

If you're unhappy with how we handle your data, you also have the right to lodge a complaint with your local data protection authority:

UK: Information Commissioner’s Office (ICO)
EU: Contact your national supervisory authority

9. International Transfers

Some of our partners or services may be located outside the UK/EU.
In such cases, we ensure that appropriate safeguards are in place (such as standard contractual clauses) to protect your data in line with GDPR requirements.

10. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes to our services or legal requirements.
The “Effective Date” at the top of the page will always indicate when it was last revised.

We recommend reviewing this policy periodically to stay informed.

11. Contact Us

For any questions, concerns, or data requests, please contact:

Email: privacy@lilicuria.com
Post: Overland Brands Limited
1 Lawfords Wharf, Lyme Street, Camden, London, NW1 0SF