Lili Curia AW25 Campaign

In the theatre of the everyday…



Sammy King creates the debut Lili Curia campaign, starring Tali Lennox. Across three scenes, the craft and character of Lili Curia are artfully revealed.

Time slips between desires. What she is depends on who’s listening.



In Victorian-inspired silhouettes, vintage charm and modern glamour come together. There is drama in corset inspired leather lacing, while a signature sculptural kitten heel enlivens tall boots and mules in rich leathers.

What’s delicate can still be sharp. Not everything fragile is innocent.

Rebel daughters in frilly dresses. Timeless silhouettes with delicate twists. Darling styles - the Babbette Pump, Ginger Mary Jane, and Jules Ankle boot - reflect Lili Curia’s unique brand of whimsy, her many faces and flights of fancy.

Her step is sensed from across the room. It is a performance without audience or applause.

Statement styles deliver a message. In the Tilda Boot, bowling inspired stitching meets a sharply squared welt for a structured, modern profile. Corset details appear again in the Beau loafer for a distinctive take on a classic form.

The campaign in three acts comes together to celebrate women who dress with instinct, women who fearlessly mix eras and moods to express their many selves. In styles crafted to be worn and loved at every turn, the debut campaign provides a glimpse of life with lili.

Photographer and Director: Samantha King
Starring: Tali Lennox
DOP: Benjo Legget
Hair stylist: Kim Rance
Make-up artist: Alice Dodds
Set Designer: Alice Jacobs

Nail Technician: Sophia Glenn

Movement Director: Emma Belabed
Casting Director: Emma Mattel

Production: 360PM